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PR with PURPOSE

Lana Rogers PR is an intuitive team, curating the best group of independents in marketing and communications.

 Our purpose is to help you understand your brand, audience, and competition inside and out. Leading with in-depth insights, we tailor distinctive strategies that address the challenges you face, followed by clear, data-driven plans of action.  

We bring seamless, multi-channel tactics to life, connecting to your audience and delivering results where your competition cannot. 

Let’s be clear, we are not an agency. We think outside the box because we've never been inside of one. 

We work behind the scenes, alongside industry experts, and in tandem with your internal team, so that you can focus on what you do best – running your business.

 
 
 

CAPABILITIES

DISCOVERY

The path to success starts with a deep-dive into your brand. We explore brand identity, values, audience, competitors, and goals to lead our tactics.
 

STRATEGY

A deliberate approach that brings to light key findings and strategic recommendations. We go where your audience is, selecting relevant media channels to tell your brand story, using tactics that fuel your organization’s presence and performance.
 

EMPOWERING YOUR TEAM

We consult, train, and share our expertise with you and your internal teams, ensuring everyone is on the same page and fully set up for success.


EXECUTION

On the ground, hands on execution of tactics such as experiential marketing and digital campaigns, launch events, partnerships and sponsorships, social media strategy and content creation.


MEDIA RELATIONS

Our forte. Boost your brand awareness credibility with traditional and non-traditional media coverage, and master targeted media and influencer outreach through clever, impactful campaigns.

 
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ABOUT LANA

For over a decade, I’ve worked closely with a number of the country’s top brands to achieve significant recognition in North America’s leading publications. I launched Lana Rogers PR in 2016, and alongside my team, we focus on elevating the consumer experience of community-minded brands by providing creative solutions to help organizations maximize positive opportunity for profile while minimizing risk exposure.

 Drawn to the entrepreneurial spirit of community-minded businesses, I specialize in working with brands in the restaurant & hospitality, beauty & wellness, arts & culture, design and real estate industries.

 I draw out the most compelling stories from our clients - from uncovering noteworthy trends in their user data to compiling areas of unique thought leadership. Then we curate, develop, and manage your brand identity, website, social media, white papers, press and media to support your organizational goals. 

 I firmly believe that paying it forward builds success in all of us and have invested in several, close to the heart projects on a pro-bono basis: Junior Achievement of Southern Alberta’s World of Choices, Hospitality Program at SAIT, Women for Men’s Health the Big Ball, Mount Royal Public Relations Program.

 
 

CLIENTS

With a diverse client roster, Lana works directly with community-minded
local and national brands: 

 
 

TESTIMONIALS

“After a comprehensive evaluation and interview process of partnerships who would align best with our brand, Lana Rogers PR presented as the leading agency for our company. Her team has expertly directed the creation of a strategic marking and public relations plan, developed lasting relationships with media and press, executed social media planning and has hosted creative campaigns in tandem with event management. With a breadth of knowledge across many industries, Rogers effortlessly manages a range of sophisticated clients and media and her consideration to detail, reliable implementation and confident management has been a great asset to our studio.”

Amanda Hamilton
Amanda Hamilton Interior Design

“As a new startup trying to put a unique spin on an old business model, we needed some outside help getting exposure to a wider audience through local media and influencers. Lana has done a fantastic job generating print, radio, and even prime-time TV coverage of our business in a short timeframe. She communicates our story with a lot of enthusiasm and clearly understands our service and target audience. Her ability to come up with multiple different pitches and PR campaigns and pitch them to the right people has led to lots of unique (and unexpected) exposure for our business. We especially appreciate the weekly updates she provides us on her progress on new and ongoing ideas.”

Trevor Loose
YYC Storage

“If it's true that a person's success is reflected by the kind of company they keep, then I want Lana Rogers on my team. She brings a fully engaged presence to each meeting and ensures that she has a clear perspective of our company culture & goals before executing any task. she is passionate, pays attention to detail, and takes the time to add that personal connection to conduct a message. One of my goals as a small business owner, is to increase brand awareness and consistency, while improving sales and Lana helps me reach these goals. Since Lana has been working alongside my team, we have experienced an increase in website traffic by 142 %. Lana establishes excellent rapport & represents us in a professional manner while building awareness and excitement about our brand.”

Hannah Arcega
Thermae

“Lana’s personal commitment to the continued growth and success of her clients’ businesses is unparalleled. Her very unique and affable approach make her a pleasure to work with. I know this to be true: you will not regret partnering with Lana Rogers PR + Media Consulting.”

Aja Lapointe
Ten Foot Henry

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CONTACT


403-519-7959

info@lanarogerspr.com

Suite 200
1316 1st Street SW
Calgary, Alberta